Paytm Hiring 2026 | Business Analyst – Paytm Ads | Noida | Experienced | Apply Now
Application Link
Apply Here:
https://jobs.lever.co/paytm/0a05295a-5393-4c0d-bb0a-a0e7c97f1287
Paytm Hiring – Business Analyst – Paytm Ads Opportunity
Paytm is hiring for the position of Business Analyst – Paytm Ads in Noida, Uttar Pradesh. This is an experienced / senior-level opportunity within the Analytics – Paytm Ads department for candidates with strong experience in product analytics, business analytics, SQL, BI, digital marketing analytics, and data-driven business strategy.
The selected candidate will work with large-scale datasets to analyze product performance, user behavior, marketing funnels, retention, feature adoption, advertising performance, and business metrics. The role also involves working closely with stakeholders to provide actionable insights and support business decisions.
About Paytm
Paytm is an Indian digital financial services and payments company offering services across digital payments, financial services, commerce, and advertising solutions. Paytm Ads enables businesses and brands to reach customers through digital advertising and data-driven marketing solutions.
Job Details
Company Name: Paytm
Position: Business Analyst – Paytm Ads
Job Type: Full-Time
Location: Noida, Uttar Pradesh, India
Work Mode: On-Site
Department: Analytics – Paytm Ads
Experience: Experienced / Senior-Level Role
Qualification: B.E. / B.Tech from a reputed engineering institute
Salary / Package: Not Disclosed
Selection Process: Not Specified
Eligibility Criteria
- B.E. / B.Tech degree from a reputed engineering institute.
- Experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics.
- Strong expertise in SQL for large-scale data analysis and reporting.
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
- Strong understanding of product analytics and business metrics.
- Knowledge of marketing metrics and digital advertising analytics.
- Understanding of funnels and experimentation.
- Experience with A/B testing and analytical methodologies.
- Familiarity with Google Ads and Meta Ads Manager.
- Understanding of user behavior and product performance analysis.
- AdTech / MarTech experience is preferred but not mandatory.
- Strong analytical and problem-solving skills.
- Strong stakeholder management and communication skills.
Job Description
Paytm is looking for a Business Analyst – Paytm Ads to support analytics and data-driven decision-making for its advertising business. The role involves analyzing product, user, marketing, and advertising data to identify opportunities for business and product growth.
The selected candidate will use advanced SQL, BI tools, product analytics techniques, experimentation, cohort analysis, segmentation, and marketing analytics to generate insights and measure business performance.
The role also requires an understanding of digital advertising metrics such as CAC, ROI, CTR, conversion rates, and advertising performance, along with familiarity with platforms such as Google Ads and Meta Ads Manager.
Key Responsibilities
- Analyze product and business performance using large-scale datasets.
- Perform advanced SQL-based data analysis and reporting.
- Develop and maintain BI dashboards and analytical reports.
- Work with Superset, Tableau, Power BI, or Looker for visualization and reporting.
- Analyze user behavior and product usage patterns.
- Perform funnel analysis to identify user drop-offs and improvement opportunities.
- Conduct retention analysis and cohort analysis.
- Analyze feature adoption and product engagement.
- Support A/B testing and experimentation initiatives.
- Perform user segmentation and behavioral analysis.
- Analyze digital marketing and advertising performance.
- Track metrics such as CAC, ROI, CTR, and conversion rates.
- Analyze Google Ads and Meta Ads performance data.
- Identify trends and opportunities across Paytm Ads products and campaigns.
- Translate analytical findings into actionable business recommendations.
- Support business strategy and product decision-making.
- Collaborate with product, marketing, sales, and business teams.
- Communicate insights and recommendations to stakeholders.
Key Skills Required
- Product Analytics
- Business Analytics
- Advanced SQL
- Data Analysis
- BI & Dashboard Development
- Superset
- Tableau
- Power BI
- Looker
- Product Performance Analysis
- User Behavior Analysis
- Funnel Analysis
- Retention Analysis
- Feature Adoption Analysis
- A/B Testing
- Cohort Analysis
- Segmentation
- Digital Marketing Analytics
- CAC
- ROI
- CTR
- Conversion Analysis
- Google Ads
- Meta Ads Manager
- AdTech
- MarTech
- Business Strategy
- Stakeholder Management
Preferred / Additional Skills
- Experience in Product Analytics.
- Experience in Management Consulting.
- Experience in Business Strategy.
- Experience in Sales or Marketing Analytics.
- Strong advanced SQL skills.
- Experience with large-scale datasets.
- Experience developing BI dashboards.
- Knowledge of Superset, Tableau, Power BI, or Looker.
- Strong understanding of product funnels and user journeys.
- Experience with cohort and retention analysis.
- Experience with experimentation and A/B testing.
- Knowledge of digital marketing metrics.
- Experience with Google Ads or Meta Ads Manager.
- AdTech or MarTech experience.
- Strong stakeholder management skills.
- Strong business communication and presentation skills.
Analytics & Advertising Areas
- Product Analytics: Product performance, feature adoption, user behavior, funnels, retention
- Data Analytics: Advanced SQL, data analysis, cohort analysis, segmentation
- BI & Visualization: Superset, Tableau, Power BI, Looker
- Experimentation: A/B testing and product experimentation
- Marketing Analytics: Digital marketing, campaign performance, conversion analysis
- Advertising Metrics: CAC, ROI, CTR, conversion rates
- Advertising Platforms: Google Ads and Meta Ads Manager
- Industry: AdTech and MarTech
- Business: Business strategy and stakeholder management
Experience Requirements
This is an experienced / senior-level role. Candidates should have relevant professional experience in areas such as Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics.
Strong expertise in SQL, BI tools, product analytics, marketing metrics, funnels, experimentation, and data-driven decision-making is important for this position.
Selection Process
The exact selection rounds for the Paytm Business Analyst – Paytm Ads position are not specified in the job posting.
Candidates should check the official application portal for any updates regarding assessments, technical discussions, analytical case studies, interviews, HR discussions, or other recruitment stages.
Salary / Package
The salary or compensation package is not disclosed in the job posting.
Candidates should refer to the official Paytm job posting or recruitment team for the latest compensation information.
Why Apply?
- Opportunity to work in Paytm's digital advertising and analytics business.
- Gain experience in product and business analytics.
- Work with large-scale business and user datasets.
- Develop advanced SQL and data analysis skills.
- Gain hands-on exposure to BI and dashboard development.
- Work with tools such as Superset, Tableau, Power BI, and Looker.
- Develop expertise in funnel, retention, cohort, and segmentation analysis.
- Gain exposure to A/B testing and experimentation.
- Work with digital marketing and advertising metrics.
- Gain exposure to Google Ads and Meta Ads Manager.
- Develop knowledge of AdTech and MarTech.
- Strengthen business strategy and stakeholder management skills.
- Work in a data-driven business environment.
Who Should Apply?
- B.E. / B.Tech graduates from reputed engineering institutes with relevant experience.
- Experienced Business Analysts.
- Product Analytics professionals.
- Business Analytics professionals.
- Data Analytics professionals.
- Management Consulting professionals.
- Business Strategy professionals.
- Sales and Marketing Analytics professionals.
- Candidates with strong advanced SQL skills.
- Professionals experienced with BI and dashboard tools.
- Candidates with digital marketing analytics experience.
- Professionals familiar with Google Ads and Meta Ads Manager.
- Candidates with AdTech or MarTech experience.
Important Eligibility Requirements
- B.E. / B.Tech from a reputed engineering institute.
- Relevant experience in Product Analytics, Management Consulting, Business Strategy, or Sales/Marketing Analytics.
- Strong advanced SQL expertise.
- Experience working with large-scale datasets.
- Experience with BI tools such as Superset, Tableau, Power BI, or Looker.
- Strong understanding of product analytics and marketing metrics.
- Knowledge of funnels and experimentation.
- Familiarity with Google Ads and Meta Ads Manager.
- AdTech / MarTech experience is preferred but not mandatory.
How to Apply?
Interested and eligible candidates can apply through the official Paytm careers portal using the application link provided above.
Candidates should carefully review the complete job description and eligibility requirements before submitting their application.
Applicants should ensure that their resume highlights relevant experience in advanced SQL, product analytics, business analytics, BI tools, digital marketing analytics, experimentation, and advertising analytics.
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Disclaimer
The recruitment details are based on the provided Paytm job information. Candidates should verify the latest eligibility criteria, experience requirements, salary/package, selection process, job status, and application details on the official Paytm careers portal before applying.
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Paytm Hiring 2026 | Business Analyst – Paytm Ads | Noida | Experienced | Apply Now
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Paytm Hiring 2026 for Business Analyst – Paytm Ads in Noida. B.E./B.Tech candidates with advanced SQL, product analytics, BI, marketing analytics and AdTech skills can apply.
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